Collection of work created while at Specialized.
Some of the products with complex paint finishes need a little enhancement to showcase the depth and clarity of the true colors. I worked with the product teams to ensure consistency. On occasion custom backgrounds are created to frame the products.
Internal brand guide printed booklet
Prior to a new product launch, we created presskits that contain all the relevant information, specs and imagery. This information is presented to various media in the form of a printed booklet or PDF before going live on the website.
Branding created for Specialized global event activations. These events include product launches, demo rides and sales training.