Today, creating content for social media is all about capturing attention. As a designer and photographer, I work to create compelling content for individuals and their brands. Longer form stories and carousels give you the opportunity to not only grab the attention of the consumer but also increase engagement and sharing. I enjoy this process of crafting a story that resonates. See some recent examples below.
I recently created the branding and social media content used for the upcoming Ultramarine Live event. This social package was used by various event speakers and ocean conservation partners such as Oceanic Global and Ultramarine to promote this event.
As a content creator for the Kyle Thiermann Show, I enjoy digging into these informative conversations to pull out nuggets of wisdom. Sometimes they are just pull quotes from the interview, or Instagram stories teases for upcoming guests. For the more important subjects I create carousels that tell a story or convey the importance of a topic covered on the show. We have noticed a bump in engagement from the carousel stories and longer form posts.
Worked with Santa Cruz Medicinals to visualize stories about their products to educate their customers on various social media platforms. These were created for Instagram carousel posts.